AD0-E560 VALID EXAM SIMULATOR & LATEST AD0-E560 STUDY PLAN

AD0-E560 Valid Exam Simulator & Latest AD0-E560 Study Plan

AD0-E560 Valid Exam Simulator & Latest AD0-E560 Study Plan

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Adobe Marketo Engage Architect Master Sample Questions (Q67-Q72):

NEW QUESTION # 67
What is the primary purpose of a lifecycle model in Marketo?

  • A. To automate email campaigns
  • B. To manage lead progression through predefined stages
  • C. To create customer satisfaction surveys
  • D. To enhance deliverability of marketing emails

Answer: B


NEW QUESTION # 68
Your Marketo project involves integrating a CRM.
Which stakeholders should be included in the integration process?

  • A. Marketing Specialist and Content Creator
  • B. CRM Administrator and IT Team Lead
  • C. Campaign Manager and Customer Support Agent
  • D. Sales Manager and Data Analyst

Answer: B


NEW QUESTION # 69
A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

  • A. Disable the scoring model for hand-raise conversions to avoid conflicts
  • B. Use a Wait step and a Remove from Flow step at the beginning of the campaign flow
  • C. Remove the person score trigger filter from the MQL trigger campaign
  • D. Update the smart campaign qualification settings to run once per hour

Answer: D


NEW QUESTION # 70
A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

  • A. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
  • B. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
  • C. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
  • D. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

Answer: A


NEW QUESTION # 71
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

  • A. Audit CRM integration settings to ensure accurate person source tagging
  • B. Check Activity Logs of affected records
    Ask/find a small sample of affected records for reference
    Build Smart Lists based off findings to see if findings cover all affected Person records
  • C. Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
  • D. Create a Performance report to capture all numbers over time
    Cross reference with Program Analyzer using the Program view
    Channel Filter to see which programs are likely causing issues

Answer: B


NEW QUESTION # 72
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