VALID TEST B2C-SOLUTION-ARCHITECT TESTKING & VALID B2C-SOLUTION-ARCHITECT PRACTICE MATERIALS

Valid Test B2C-Solution-Architect Testking & Valid B2C-Solution-Architect Practice Materials

Valid Test B2C-Solution-Architect Testking & Valid B2C-Solution-Architect Practice Materials

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Salesforce Certified B2C Solution Architect Sample Questions (Q11-Q16):

NEW QUESTION # 11
A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.
The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.
What are two implications that a Solution Architect should consider prior to implementing this solution? Choose 2 answers

  • A. Leads can have detrimental impact on quality of contact records in Sales Cloud
  • B. Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud
  • C. Leads are unique contact records in Marketing Cloud
  • D. Engagement history from the lead record will be natively available for contact record in Marketing Cloud

Answer: A,B


NEW QUESTION # 12
A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform. 7 The company needs a system that can;
*Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements?
Choose 3 answers

  • A. Sales Cloud
  • B. Salesforce Order Management
  • C. Marketing Cloud
  • D. Heroki
  • E. Materials Written
  • F. Service Cloud

Answer: A,B,C

Explanation:
A system is a software application or platform that provides specific functionality or capabilities for a business. A system can be either internal or external to Salesforce, depending on where it is hosted and how it is accessed. To deliver key capabilities for its B2C business, a company should use the following systems:
Sales Cloud: Sales Cloud is a product that allows managing sales processes and activities across different channels and devices. Sales Cloud can help the company to deliver a full list of all customer orders throughout their engagement lifetime, by integrating with B2C Commerce and other systems to capture and display order information on customer records.
Marketing Cloud: Marketing Cloud is a product that allows creating and delivering personalized marketing campaigns across different channels and devices. Marketing Cloud can help the company to provide lifetime engagement tracking and history of the customer, by integrating with B2C Commerce and other systems to collect and analyze customer behavior and interactions across touchpoints.
Salesforce Order Management: Salesforce Order Management is a product that allows managing and fulfilling orders across different channels and systems. Salesforce Order Management can help the company to calculate the lifetime value of customers based on their orders, by integrating with B2C Commerce and other systems to aggregate and report on order revenue and profitability.
Option B is incorrect because Service Cloud is a product that allows managing customer service interactions across different channels and systems. Service Cloud does not provide any of the capabilities that the company needs, such as delivering a full list of customer orders, providing lifetime engagement tracking, or calculating lifetime value of customers. Option C is incorrect because Heroku is a platform that allows building, running, and scaling custom web applications using various languages and frameworks. Heroku does not provide any of the capabilities that the company needs, such as delivering a full list of customer orders, providing lifetime engagement tracking, or calculating lifetime value of customers. Option D is incorrect because Materials Written is not a system, but rather a term that refers to written documents or content that are used for communication or education purposes. Materials Written does not provide any of the capabilities that the company needs, such as delivering a full list of customer orders, providing lifetime engagement tracking, or calculating lifetime value of customers. Reference:
https://www.salesforce.com/products/sales-cloud/overview/
https://www.salesforce.com/products/marketing-cloud/overview/
https://www.salesforce.com/products/commerce-cloud/ecommerce/order-management/


NEW QUESTION # 13
An organization wants to avoid sending post-purchase review emails until a customer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered.
What should the company do to leverage its Salesforce product suite and optimize the open rates for its post- purchase emails?

  • A. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.
  • B. Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-
    , 2-, and 3-day Wait activity
    based on open rate to optimize the additional delay for product testing.
  • C. Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.
  • D. Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.

Answer: A

Explanation:
B2C Commerce can trigger a Marketing Cloud post-purchase journey using the Transactional Messaging API.
Journey Builder can use a Wait activity to delay the email delivery based on a fixed duration or a date attribute. Einstein Engagement Split can use AI to determine the optimal path for each customer based on their engagement behavior, such as open rate. References: https://developer.salesforce.com/docs/commerce
/sfra/marketing-cloud/transactional-messaging-api https://help.salesforce.com/s/articleView?id=sf.
mc_jb_wait_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_jb_einstein_engagement_split.htm&type=5


NEW QUESTION # 14
A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping online can be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys.
Which two actions are needed to enable an Abandoned Cart Journey?
Choose 2 answers

  • A. Integrate product, order, and customer data feeds into Service Cloud objects
  • B. Integrate product, order, and customer data feeds into Marketing Cloud Data Extensions
  • C. Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud
  • D. Implement the Marketing Cloud coilect.js through the storefront by using the Connector's reference implementation

Answer: B,D

Explanation:
A is correct because integrating product, order, and customer data feeds into Marketing Cloud Data Extensions is a prerequisite for enabling an Abandoned Cart Journey. Data Extensions are tables that store data in Marketing Cloud and can be used to define audience segments and personalize messages.
D is correct because implementing the Marketing Cloud collect.js through the storefront by using the Connector's reference implementation is a prerequisite for enabling an Abandoned Cart Journey. The collect.js script tracks customer behavior on the storefront and sends data to Marketing Cloud using the Connector cartridge.
B is incorrect because integrating product, order, and customer data feeds into Service Cloud objects is not needed for enabling an Abandoned Cart Journey. Service Cloud objects are used to store data in Service Cloud and can be used to manage customer service cases and interactions.
C is incorrect because using Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud is not needed for enabling an Abandoned Cart Journey. Mulesoft is a platform that provides integration solutions for various systems and applications.
Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration.htm&type=5: https://help.salesforce.com/s/articleView?id=sf.mc_co_web_and_mobile_analytics_tracking.htm&type=5


NEW QUESTION # 15
Northern Trail Outfitters (NTO) is beginning an implementation of B2C Commerce, Service Cloud, and Marketing Cloud from legacy applications. NTO's Data Management team is working on a data migration strategy and has to consider the complexity of the systems involved.
What should Marketing Cloud be the single source of truth of in this multi-cloud scenario'5

  • A. Individuals attributes such as name, address, birthday, and email
  • B. Order history
  • C. Customer product affinity
  • D. Customer journey flow

Answer: D

Explanation:
Marketing Cloud should be the single source of truth for customer journey flow, which is the sequence of interactions that a customer has with a brand across different channels and touchpoints. Marketing Cloud can help design, execute, and optimize customer journeys using Journey Builder, which can leverage data from other systems, such as B2C Commerce or Service Cloud, to trigger or personalize journeys. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5


NEW QUESTION # 16
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